idealista, Europe’s most-visited property marketplace, has announced its entry into France.
Founded 27 years ago and now established as a leader in Italy, Spain and Portugal, the company is taking another step in its international expansion. Its ambition is to become the go-to platform for French property professionals, while giving French users the same browsing and user experience already enjoyed by millions of idealista users in its other markets.
With this launch in France, idealista gives French professionals another option: a platform that aims to bring greater transparency to the market and more freedom for those working in the sector. At this new stage, idealista intends to give French users a simpler, easier, safer and faster experience.
The start of operations in France strengthens idealista’s international reach. It remains the only website in the world to have launched in, and led, markets outside its country of origin, reinforcing its position as one of the few European start-ups with a successful international presence.
Jesús Encinar, idealista’s founder and CEO, said: “Entering the French market is a major challenge for us, one we are approaching with the utmost respect and a deep sense of responsibility. For many years, we have worked alongside thousands of property agents across Europe. We understand the particular features of each market in which we operate, as well as professionals’ real needs.
Although we are new to France, 27 years of close collaboration with thousands of European property professionals have given us the expertise and tools to provide a high-quality experience for both professionals and users.”
To lead the platform’s development in the French market, idealista has appointed Aurélien Flament, one of the most respected figures in France’s property and proptech sector.
With 14 years’ experience at Leboncoin Immobilier, where he played a key role in establishing the platform as a major point of reference in the market, Flament is now taking on the task of building and expanding idealista’s presence in France.
idealista.fr already has offices in Paris and is putting together a team of professionals focused on creating a solid option for property agents looking to broaden and improve their client portfolios, while supporting French users with their housing needs.
With 27 years of experience, idealista is now Europe’s property portal with the largest database and the highest traffic. It has more than 1.5 million active listings, 7.3 million monthly users and over 200 million visits each month across Europe.
More than 70,000 property professionals rely on the platform to manage their portfolios and connect with millions of buyers and tenants.
Since its foundation in 2000, idealista has changed the way people search for a home and has become the first port of call for millions of people in southern Europe when they need to buy, sell or rent a property.
Alongside this, idealista has developed technology solutions geared towards the real needs of property professionals: innovative features, quality data and tools that create measurable growth opportunities. Much of this technology is concentrated in the idealista app, one of the sector’s leading applications.
Source: https://www.idealista.it/